The AI Operating System for Film ProductionCommercialsMusic VideosDocumentaries
From script to screen, Lucy connects every part of your production into one intelligent workflow — film, commercial, music video or documentary — helping you make better work without replacing your creativity.
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Scene 01 — The Beginning
Every Production Starts With a Story
Drop in what you’ve written — a screenplay, a spot script, a treatment or a shoot outline. PDF, Word, Final Draft, or something that’s almost one. Lucy reads it the way a first AD does.
EXT. ROOFTOP - DAWN
MAYA (30s) stands at the ledge in a red coat, a crumpled LETTER in her hand. The city below is still asleep.
The door bangs open. ELI runs in carrying an old FILM CAMERA.
Scene 02 — Story Development
No Script Yet? Just Talk.
Tell Lucy what you want to make — typed, or spoken out loud in your own language. She interviews you the way a development executive would: she asks only what she doesn’t already know, never asks twice, and pays as much attention to your two actors and one location as to your theme. Then she writes it.
Three concepts, each shootable in four days with two actors — then a production-ready script, formatted for the screen you’re making it for.
The finished draft opens straight in the editor — and from there the breakdown, the storyboard, the schedule and the budget are already waiting on it.
Scene 03 — What You’re Making
She Adjusts Her Craft to
What You’re Actually Making.
A thirty-second spot is not a feature, and a documentary can’t be blocked at all. Tell Lucy what this production is and everything downstream moves with it — how coverage is designed, which crew she suggests, how a day is measured, and the craft she reasons from.
Film
Narrative feature or short — a screenplay, scenes, full coverage.
- Reads
- screenplay
- A day is
- script pages
- Frame
- 2.39:1
Commercial
Branded spot — the product is the protagonist, cut to a runtime.
- Reads
- spot script
- A day is
- setups per day
- Frame
- 16:9
Music Video
Cut to a track — performance passes, looks, and playback.
- Reads
- treatment
- A day is
- looks and setups per day
- Frame
- 16:9
Documentary
Found in the edit — interviews, verité, and access, not blocking.
- Reads
- shoot outline
- A day is
- shoot days
- Frame
- 16:9
Fourteen kinds of production, one pipeline. Switch whenever you like — your scenes, your people and your days stay exactly where they are.
Scene 04 — The Read
Lucy Doesn’t Just Read Scripts.
She Understands Productions.
Every character, location, prop, costume and effect is found, tagged and connected — the breakdown a script supervisor would make, in the time it takes to pour a coffee.
EXT. ROOFTOP - DAWN
MAYA (30s) stands at the ledge in a red coat, a crumpled LETTER in her hand. The city below is still asleep.
The door bangs open. ELI runs in carrying an old FILM CAMERA.
ELIYou weren’t going to shoot this without me.
MAYA(smiling)The light’s almost here.
A distant SIREN. Smoke drifts from a rooftop vent — the effects team’s cue.
Scene 05 — Production Intelligence
One Change Flows Through
the Entire Production
Your script isn’t a document in a drawer — it’s connected to every department. Edit a scene and the breakdown, board, budget, schedule and call sheets already know.
Scene 06 — Storyboards
Your Scenes, Visualized.
Your Characters, Consistent.
Scout a real location and Lucy boards your scene inside it — real cinematography, and the same recognizable character in every frame.
And she boards it as the job it is: coverage that cuts together on a film, hero and macro and packshot on a spot, performance passes on a music video, setups to be ready for on a documentary.
LOCATION SCOUT · RIVERSIDE ROOFTOPLUCY’S BOARD · SC 12A · DAWN
Scene 07 — Shot Planning
The Board Becomes the Shot List
Every frame you lock is already a setup: camera, lens, movement and the equipment it implies. Nothing is typed twice.
Scene 08 — Budget Intelligence
Change One Rate.
Watch the Whole Budget Think.
Lucy derives the budget from the production itself — crew, equipment, cast, locations, insurance, transport, accommodation — on real, cited regional rates. Touch a number and everything downstream recalculates instantly.
Scene 09 — Smart Scheduling
Weather Moves In.
Your Schedule Moves First.
Rain on Thursday, an actor out on Friday — Lucy reorganizes the stripboard around daylight, locations, availability and turnaround, and every call sheet updates itself.
Scene 10 — Collaboration
Every Conversation Makes
Your Production Smarter.
Your crew talks the way crews talk. Lucy doesn’t just store the messages — she understands them. When a real decision lands in the chat, she quietly turns it into a proposal. Nothing changes until you approve it.
Move Scene 12 to a sunrise call — golden hour begins 05:48.
Scene 11 — One Intelligent System
Every Department Connected.
One Source of Truth.
Scene 12 — Meet Lucy
Meet Lucy. Not Just AI.
Scene 13 — Privacy
Your Story Stays Yours.
Your project intelligence belongs only to your production. Lucy never shares your creative work across projects — and general improvements come only from anonymous, permission-based learning, never from exposing your confidential material.
Scene 14 — Marketplace
The Right People Find
Your Production
Actors, crew, locations, equipment and services — one open network. Lucy reads your script and recommends the people who actually fit it, on the crew list your format calls for.
Amara K.
Cinematographer · Calgary
Lucy match · 94% — Scene 12 look
Jonas R.
Gaffer · IATSE 212
Riverside Loft
Location · rooftop access
Lucy match · matches EXT. ROOFTOP
Maya S.
Actor · 30s · bilingual
Lucy match · 92% — “Maya”Theo D.
Sound mixer · own kit
Nova Rentals
Camera package · Alexa 35
Ines B.
Editor · narrative features
Kai O.
Colorist · HDR finishing
Talent registration is free, forever — join the network.
Scene 15 — Why Lucy
Stop Managing Tools.
Start Making the Work.
Traditional production software
- Disconnected tools for every department
- Manual updates, copied five times
- Information scattered across inboxes
- The same work, repeated every draft
- Film-shaped software bent onto every other job
Lucy
- One intelligent workflow, script to screen
- Every department connected and current
- AI that understands production context
- Automatic updates, everywhere at once
- Coverage, crew and craft that match the format
- Production memory that compounds
Scene 16 — The Feature Presentation
Watch Lucy Build a Production
From Script to Screen.
Scene 17 — About Lucy
By Filmmakers,
For Filmmakers.
Lucy is built by ICAN FILM INC, a Canadian film company that makes films, runs Lucy TV, and lives the problems Lucy solves. We built the tool we needed on our own sets — then kept building it for everyone shooting on determination and a tight budget.
Our belief is simple: technology should remove production complexity without removing creativity. Filmmakers should spend their days directing stories — not managing spreadsheets. That’s why Lucy carries real union rate cards, champions the Canadian film industry, and stands with independent filmmakers everywhere: the crews who make remarkable work with none of the studio machinery behind them.
Scene 18 — Early Voices
From the People on Set
The breakdown that used to eat my weekend was on screen before my coffee went cold. I spent the time on the shot list instead.
When the director changed a scene on Tuesday, the schedule, budget and Thursday's call sheet already knew. That's the job, done by software.
My students plan like a professional production office now. Lucy shows them how the departments actually connect.
It boarded the spot the way a spot is boarded — hero, macro, moment of use, packshot — with room left in frame for the supers. It never once tried to hand me a master and singles.
We had the artist for one day. Lucy planned it in looks and passes, kept the sync-tight angles legible, and flagged what to shoot off-speed before we got there.
It plans around access instead of pretending we can block a scene. Interview A and B cameras, the b-roll that buys the cut, room tone on the list — and not one note about whether a turn was earned.
Scene 19 — Pricing
Every Plan Gets the
Complete Workflow
Free never hides the filmmaking, and every format is in every plan. Plans differ on AI usage, team size and collaboration — not on the tools you need to make the work.
Free
The complete workflow, on the house.
- 1 new production each month
- Script upload & AI breakdown
- Shot list, storyboard & scheduling engine
- Call sheets, calendar, crew & cast
- Limited Lucy usage & Scene Visualizer credits
Creator
For filmmakers shipping real work.
- Unlimited productions
- Full production workflow
- Team collaboration (up to 5 per production)
- 900 Lucy Credits / month — enough to board a short film
- AI Scene Visualizer credits included
ProMost popular
For teams that live in production.
- Everything in Creator
- Unlimited productions, clean full-quality exports
- 1,500 Lucy Credits / month
- Advanced collaboration (up to 15 per production)
- Higher Scene Visualizer limits
Running a slate? Studio — $89/mo adds unlimited team members, organization management and 5,000 Lucy Credits. Full details after sign-in.