Lucy is a marketplace for the people who make content — in Los Angeles, New York, Chicago, and wherever else the work is. Every profile carries the work, the services and the price. You agree a figure before anything starts, the money is held until you approve what was made, and Lucy takes 15% of the creator’s fee and nothing from you.
A content creator makes the thing itself: they appear in it, shoot it, cut it and hand it over ready to post. You are not hiring a crew, you are hiring one person who can take a product and turn it into something people watch to the end.
What it involvesA videographer brings the camera and the judgement that goes with it. This is the person you book when the thing being filmed happens once — an event, an opening, a day in the workshop — and there is no second take.
What it involvesPhotography is the most comparable thing on this marketplace, because you can see exactly what you are buying before you buy it. A photographer's portfolio is the quote.
What it involvesAn editor takes footage that already exists and makes it worth watching. It is the cheapest way to get more out of material you have already paid to shoot, and the most commonly underestimated job on this list.
What it involvesA social media manager runs the account rather than making a single piece: what goes out, when, in what order, and what happens in the comments afterwards. It is an ongoing job, and it is priced like one.
What it involvesDesign is what makes the rest of it look like it came from the same company. Motion designers animate — titles, lower thirds, explainers; graphic designers set the things that do not move.
What it involvesA voice artist records the words. It very often means the same script twice — once in English and once in Spanish — and someone who can do both well is worth finding once and keeping.
What it involvesA presenter is the face and the timing. On camera they carry the piece; at an event they hold the room together and make sure the thing that was supposed to happen at seven happens at seven.
What it involves